A big part of my love for working in concept came from wanting to tell a story from styling.

Before I worked a corporate role doing concept for one brand I utilized my personal social media profiles as an outlet to showcase my range in styling and making it brand right for the labels I was working with.

Now I do this on a much smaller scale since this is outside of my 9-5 work life but it allows me to shift mindset and push ideas that otherwise would not be applicable to the brand I work full-time for.