Creative Concepts:

Food Hall Concepts

I led a creative brief for a NYC-based music venue, developing multiple brand strategies centered around iconic Big Apple city-themed food installations. Inspired by New York’s diverse culinary landscape, the concepts featured Kosher dishes, Asian cuisine, and sweet treats—each paying homage to the city’s vibrant culture. By blending consumer data with strategic brand positioning, I crafted experiences that captured the essence of the city that never sleeps through curated quick bites.