Hi! My name is Sophie and welcome to my creative hub.

I am a proud Latinx, Gen-Z creative who is a part of a greater movement in rewriting how we craft dynamic stories that will resonate with global audiences. My journey began in Concept Design, where I blended my Marketing background in consumer trend research while keeping my finger on the pulse of all things youth culture.

During my time working at major name sake brands we all know and love, I discovered my niche: staying deeply connected to the consumer while creating compelling stories each season. From color direction and fabric + textiles to must-have apparel, soft accessories, and footwear.

Beyond research and brand development, I’ve learned to become an adaptive asset to every team I have walked into, collaborating across Design, Strategy, Social, Marketing, and even Styling teams. This connectivity has allowed for Concept to maintain a cohesive narrative - from ideation to execution.

My driving passion has always and will continue to lie in crafting stories that are inclusive and redefine what intentional design looks like for the modern consumer.