Sophia Peregrino is a multi-faceted creative based between CA and NY, specializing in Concept Design, Trend, Strategy, and Styling - blending the science and art of creative and brand development.

Next to her work in fashion, she consults for Food & Beverage clients, developing branding and creative strategy. Sophia has built her career from working at heritage brands such as Victoria’s Secret and Nordstrom, where she developed her passion for Brand Architecture that is both future-facing and grounded in strategic insight. Through her Design work, she has delivered concepts that cut through the noise, resonated with customers, and drive connection.

Sophia’s vision is to shape the visual identity of brands while creating product that is in the intersection of both aspirational yet attainable to the modern customer.