Sophia Peregrino is a Concept Designer born & raised in the Bay Area, California and based in Brooklyn, New York.

Hi everyone welcome to my profile! My name is Sophia Peregrino (you can just call me Sophie)

I am a proud gen-z creative formulating and manipulating the future of trend forecasting and concept design for the new age. Telling stories that are more inclusive and change the narrative of what fashion means to all people is what gives me purpose in my career. While staying true to my Bay Area, California roots and continuing to push the envelop for bringing in more collaborative, thought provoking Latinx women into the fashion industry.

The best way to describe what I do is tell stories. My driving passion in Concept has been to study trends as they develop through a branded lense from messaging in social media to what we are seeing in fashion. From conception to execution is my biggest career goal. I want to be able to translate the story being presented to leadership to tangible styling on set & assisting creative direction for campaigns to bring these ideas to life.

Although I come from an untraditional route into the fashion industry from working with fashion and beauty brands on social media. I use this to my advantage because I am able to adapt to social media trends and brand marketing to bring my version of story telling to life through authentic styling and content creation.